A study exploring the interests and attitudes of the UAE’s youth toward joining and leading their family’s business. The study was conducted in partnership with the Global University Entrepreneurial Spirit Students’ Survey (GUESSS) and FBCG.

Led by Dr. Rodrigo Basco, Associate Professor of Management and Sheikh Saoud bin Khalid bin Khalid Al-Qassimi Chair in Family Business at AUS, the report focuses on UAE undergraduates between the ages of 18 and 23, comparing them to their counterparts in the region and the world.