Published May 1st, 2023

NextGen hold the key to family business growth, driven by ESG


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NextGen understands the growing importance of ESG issues to customers, investors, shareholders and business partners – and that it makes sense to strengthen ESG policies voluntarily and under their own terms, before being compelled to by legislation. 

According to PwC Middle East's findings on their recent Middle East NextGen survey, NextGens in the Middle East feel this particularly strongly, with 28% (compared with 24% globally) saying they want to reduce the organisation’s environmental impact, and 28% (compared with 19% globally) wanting to support the local community through investment or action.